Services for New Businesses & Nonprofits

As you build your new entity, communications strategy is often a backburner project. You know it’s important, but there are scores of other important things that need your attention first. 

I get it. 

Whether you’re still getting ready to launch or you’ve been operating for five years, there comes a point where you need some additional help. Maybe you need help getting the word out. Maybe people have heard of your company, but they’re confused as far as exactly what it is you do. Maybe you just need someone else to take something off of your plate at this point. 

I partner with new organizations to create:

  • Clear messaging

  • Easy to use tools and templates

  • Strategies and plans that work for you

  • Content that connects and tells a compelling story

If you’re over capacity or feel like you’ve been spinning your wheels and not seeing the results you’d like, I can help develop and execute on a strategy that focuses your time and resources so you see real impact. You don’t have to do it all yourself. I can help.

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Stories of Success

  • Marketing Building Blocks

    As an organization’s first marketing hire, established marketing building blocks including messaging, style guide, content calendar, templates, measurement tools, and strategies for website, social media, email marketing, and content marketing.

  • Strategic Initiative Development

    Led the end-to-end development of a new strategic initiative. Performed research including customer discovery, best practices, and community needs; created 2-year strategy and execution plan; developed pilot program; coordinated program implementation and team members; evaluated and managed vendors and partner relationships; and developed marketing plan.

  • Celebration Week Planning

    After staff turn-over, assumed responsibility for the planning and execution of a week-long series of events celebrating the region’s startup ecosystem, coordinated organizing partners, managed marketing and PR, planned key event.

  • Brand Training

    Produced comprehensive brand guide for nonprofit organization and trained staff on the importance of branding and brand elements including messaging, audience insights, and positioning.

  • Marketing Campaign Strategy

    Developed and implemented a marketing campaign to grow coworking space membership, exceeding month-over-month goals established by the executive director.

  • Campaign Strategic Advisor

    Served as a strategic advisor and developed messaging, campaign website, and communications materials for a candidate running for Circuit Court judge.

  • Content Strategy & Development

    Developed content marketing program for startup incubator and coworking space. Served as writer and/or editor for 50+ articles.